Industry adage held that "there are two types of car rental companies. Those who lose money and Enterprise" company, which would be Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, Jack Taylor. Taylor founded the company offices in the regions, and not at the airport, because he believed that the Americans would welcome local option for rental cars when their vehicles were repaired. In 2010, the company had more than 6,000 rental locations in the United States and 850,000 fleet vehicles in operation. His parents, Enterprise Holdings (including Enterprise, National and Alamo brands) account for almost half of the car rental market and was more than twice as Hertz, the number two competitor. The competitive advantage of the company was the result of the combination of its practices in hiring, training, compensation, organization, customer service, IT and fleet management, among others. "Hide
by Meghan Busse, Jeroen Swinkels, Greg Merkley Source: Kellogg School Management 15 pages. Publication Date: September 2, 2011. Prod. #: KEL612-PDF-ENG
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