An industry adage held that "there are just two types of rental car companies: those that lose cash and Enterprise." The business that would become Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, by Jack Taylor. Because he believed that Americans would welcome a local option for renting automobiles when their own vehicles were being repaired Taylor set up Enterprise offices in neighborhoods rather than at airports.
In 2010 Enterprise had more than 6,000 rental places in the United States and a fleet of 850,000 cars in service. Its parent, Enterprise Holdings (comprising Enterprise, National, and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. Enterprise's competitive advantage was fleet management, IT, and the result of the blend of its own practices in hiring, training, compensation, organization, customer service, among others.
PUBLICATION DATE: September 02, 2011 PRODUCT #: KEL612-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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