Enterprise 2.0: The Dawn of Emergent Collaboration Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

There is a new wave of business communication tools including blogs, wikis and group messaging software (which the author calls the collective «Enterprise 2.0»), which allow for more spontaneous, knowledge-based cooperation. These new tools, the author argues, may well supplant other communication and knowledge management, with their superior ability to capture tacit knowledge, best practices and relevant experience with the whole company, and make them accessible to a greater number of users. This paper proposes a paradigm that emphasizes the main features of these new technologies. As a result of the organizational structures of communication can lead to a very productive and highly collaborative environment, making the practice of knowledge and the results more visible. Drawing on case studies and survey data, the article offers managers a set of rules for the implementation of new technologies. First, create a receptive culture to prepare the way for new methods. Second, to create a common platform for the common infrastructure. Third, will the unofficial introduction of technologies, rather than the more formal procedural changes. And fourth, the safe management support and guidance. Even when implanted and implemented well, these new technologies will certainly bring with it new challenges. These tools can also reduce the ability of management to have unilateral control and to express some level of negativity. If company executives really want this to happen, and will be able to resist the temptation to silence dissent is an open question. Leaders will have to play a delicate, if they want Enterprise 2.0 technologies to achieve success. "Hide
by Andrew McAfee Source: MIT Sloan Management Review 10 pages. Publication Date: April 1, 2006. Prod. #: SMR200-PDF-ENG