An ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that "ethical hacking" had enormous market potential, he along with his associate were seeking for a business model that will address the information security needs of corporate clients, public sector undertakings (PSUs) and government associations.
Moral hacking was a relatively nascent and specialized field, and many challenges were foreseen by the entrepreneur in convincing customers to use the services of his start-up company. The immediate concerns were to expand the company, identify an optimum business model, investigate sources of capital and make a strong team. Varsha Verma is affiliated with Indian Institute of Management, Ahmedabad. Atul Arun Pathak is affiliated with Xavier School of Management. Arun Pereira is affiliated with Indian School of Business.
PUBLICATION DATE: December 16, 2014 PRODUCT #: W14608-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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