This case scenario focuses on a modest startup software company engaged in a negotiation over its software licensing agreement with an extremely large prospective customer. The entrepreneur must consider legal and company problems versus his urge to get the key customer.
PUBLICATION DATE: October 07, 2011 PRODUCT #: 812050-HCC-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
David M. Dodson
