ENGLISH CENTRE FOR NEW COMERS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

English Center For New Comers Case Solution

Question 2. What problems and opportunities exist in the competitive environment?

Answer#2

Her opportunities for reaching her goals and objectives with respect to her decision of starting are mainly perceived by her in four major student groups, which are mentioned below:

1. IMMIGRANTS

Immigrants in the territory perceive learning English as a plus point when applying for vacant position in an organization for getting a job. Immigrants take English as a second language and they want to learn not only spoken English but enhance their writing skill as well.

2. REFUGEES

The needs of the refugees are almost the same as the needs of the immigrants.Therefore, the institute would be able to cater to this segment on a higer volume as their English language training would be sponsored by the government of US.

3. FOREIGN VISA STUDENTS

International students are imposed to be proficient with the English language. These students are first of all required to get enrolled in an institute, which is providing service to increase their skill in the language, as this is their first step before attending universities in which they have enrolled themselves in. The english center would be able to provide their services to this segment as they would required to improve their English skills.

4. LOCAL YOUTH

The local youth segment also holds enough potential for the institute to grow as the local youth are required to take remedial ESL or English courses for getting enrolled in a college or university.

ISSUES

Immigrant segment is the largest segment out of all the segments. The potential located in the segment influences Ronald son in researching about the group and she was able to find out a number of issues related with the group.
She analysed that there were two further divisions in the segment; legal and illegal immigrants. Illegal immigrants were staying in the country illegally. Due to the increase in the number of illegal immigrants, the government has stopped aiding the immigrant program. Not only the government, but the public of US also wants the number of legal immigrants, as the immigrants are willing to work hard for comparatively cheaper rates......................

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