ENGLISH CENTER FOR NEW COMERS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

ENGLISH CENTER FOR NEW COMERS Case Solution

QUESTION 1)

Introduction

Dona Ronald son was a major in English from Baruch College, New York. She had good English skills and knowledge and wanted to turn this knowledge into a money-making business, therefore she planned to start an English school in New York City.
She conducted initial assessment of her business idea and came to know that the business would be profitable within 1 year of operation and also growth could be expected in the following years. She assessed that the students who may enroll in her school can be divided into 4 broad categories, which are as follows;

Immigrants:

Students who wanted to learn English to improve their job prospects in the country; they usually are literate people who may have some initial knowledge of the English language but lack in many other parts. They would either focus on either English speaking or writing. They usually were the largest segment of the market and therefore, they were the target of Ronald son’s School.
Refugees:
They were people who left their homeland forcefully for any reason; therefore they migrated to an English country and have to learn the local language.They have the benefit that their education fees are usually compensated by the government after achieving the status of a refugee.................

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