IMD-3-1631 © 2006
Seifert, Ralf; Thiel, Jana
The A-case in this two-part series offer EndoArt SA; a little endeavor; which establishes and advertises medical gadgets for the telemetric control of the circulation of physical fluids. Found in the Scientific Park Ecublens in close distance to the Swiss Federal Institute of Technology in Lausanne; EndoArt had actually started life in 1998. The case informs of the troubles and impediments in selecting; handling and preserving EndoArt's technological technique to-date.
It leaves the endeavor's advancement at a point where the little endeavor is running low in funding and has yet to release its primary item on the market; which needs the death of time and resource consuming approval treatments. It points at the principle of unpredictability and might provoke conversation about possibilities and techniques of a little endeavor in a market; controlled by wealthy and huge market gamers.
Subjects: Entrepreneurial finance; Entrepreneurship; Growth; High-tech development; Market positioning; Medical; Medical technology; Start-up; Technology; Technology management; Uncertainty
Settings: Switzerland; Europe; Medical Technology; 10-20 employees; 1998-2004
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