Emirates Airline: Connecting the Unconnected Case Study Solution
Buying power of suppliers:
Buying power of supplier can determine by the demand of the airlines. The two market leading industry. This includes the luxury and the budget market. Due to the difference in the prices of these two industries, Emirates reduce its profitability in one market. Because, people prefer to buy cheaper tickets. Moreover, there is product differentiation that leads to unfavorable demand.
Threat of Substitute product:
Emirates also have the threat of substitute product, as the competitors are providing different alternatives such as; the automobile and, other modes of transportation. But when it comes to international travel the most other customer prefers to travel through emirate airline.
Competitive rivalry:
The airline industry has a huge amount of competitor hence; it creates the competitive rivalry for the competitors. This creates a greater pressure among the competitors to increase their financial and economical supremacy by developing the infrastructure that helps to maintain the industry. (POTER analysis, 2018)
Five elements of the company’s strategy
The five elements of company strategy includes
Operations and route strategy:
To expand the business the Emirates has planned to make operations and route strategies which depicted by the introduction of the 3 airline including,Boeing 777s, Airbus A330/A340s, and Airbus A380s. So to optimize the capacity and operate at various routes to expand the operations.
Product:
To create a distinctive place in the industry, emirates planned to introduce different services and product at new markets to increase their customers. Emirates’ demand for various passengers was to highlight on its premium service practice. Distinguishing itself by offer unique selling point to its customer. It not only enabled the company to build customer loyalty but, also
Secure successive value, it also permitted the airline to evade direct competition with small cost
Competitors based on the pricing strategy.
People:
The third element of emirates airline strategies is to serve people.to effectively cater the customer Emirates has diversified its customer base. Over 55000 of employs that belongs to different cultural, language and background so that they can serve better to different customers that belongs to different ethnic groups. For instance, every flight from Sao Paulo to Dubai had as a minimum as one Japanese speaking small team member to manage the significant Japanese Brazilian people that travelled through Dubai to Tokyo.
Competition:
The competition is most important element to make the effective strategy for airline industry. Within the last 20 years, the gulf region had observed the development of the 3 important airlines which includes, Emirates, Qatar airways, and Etihad. However, each airline served to different cities, these airline are compete to some extent and become the connecting point for
Some extent to be the “gateway to the Middle East” and a connection point for tourists transporting to other areas.
Marketing:
Marketing strategies play an important role to any business development. It helps in both attracting and retaining its customers. In the early years, many prospective clients in board markets were still largely un experienced with Dubai, and very less people few saw it as a tourist destination. To attract tourists, the company did partnership with domestic tourism groups to sponsor the city of Dubai. Tourism deals and schemes were provided for events.
Sustainable Competitive Advantages and challenges
Emirates have a lot of competitive advantages over other airlines. Because, it has a unique selling point, that provides the excellent service. Moreover, the company have the advantage of the strategic environment. The airline is the central heart of the Dubai that connect the airline routes to many cities over other airlines.
Emirates will continue its expansion, without being effected by challenges such as; district political uncertainty, epidemic health problems and smooth economic demand as of the reduction in oil prices. Moreover, the airline endures to plans different expansion projects which help them to manage the capacity requirement of airline.
APENDIX
PEST analysis
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