Key Objectives for ERP Software Company

The objectives of the ERP companies are to integrate and modernize the business processes and systems. This leapfrog would help the students and the staff members to empower in the future years. All the students would have access to information and they can provide services through an intuitive and integrated interface(Wvoasis, 2016).

This would be the relevant target market segment for the company. The major attractions for cross border investment in the other countries of the world are the range of the benefits for the ERP Company. These include enhanced competitiveness, improved and wider service network, automatic business solutions, reach towards the new customers and business clients, access to standardized college data. The company will be looking for a cross border investment because the company would be then able to cover a wider network of operations and target a wider client base(Wvoasis, 2016).

The implementation of the ERP business and expansion into other markets would enable the company to increase its revenues, market share and firm profitability in the market as the management of the company would be able to support statewide standardization of the data and the business processes(Patrick(, 2017). However, the company will have to ensure that these statewide processes and practices of the company are within the state code and its policies and procedures.

Emerging Market Expansion Harvard Case Solution & Analysis

Potential Target Countries & Justification for Potential Attractiveness

The two countries, which have been selected for cross border expansion, are Poland and Lithuania. We discuss the potential attractiveness of both the companies as the investment targets for the ERP Company.

Poland

Poland is one of the well-developed countries in central Europe. During the last decade, Poland has become an important market for the ICT systems. This is probably due to the globalization of ICT and the outsourcing of the products to Asia. The inflow of the foreign investments and the new trends such as the mobile applications has widely spread and increased in the country over the last decade. This country is one of the best choices for investment and expansion of ERP business because of its closeness to big five European countries and similar time zones(Markets, 2015). Low costs, talented workforce and economic growth are all supporting factors for investment.

Lithuania

This is a country in Northern Europe. The infrastructure of the company is one of the strengths of the company and the level of education is high. The inhabitants of the country have never been replaced by any other group. The country is ranked as 32^nd in 2015 Corruption Perception Index and it is ranked as 21^st in the 2017 Ease of doing business index(DSGRL, 2016). Therefore, this is a good investment choice for the ERP Company.

Key Facilitating Conditions

There are a number of key facilitating conditions, which an ERP company need to have in place to do business in other countries. First, the company should have a strong grasp over the IT department of the company and it should be well developed. The company should have the capabilities to develop a new network in a completely different country around the world....................

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