This case can be used to show students the importance of market definition, segmentation, targeting and positioning in the success of the company. It can also be used to (re) introduce students to issues related to the market change. "Hide
by Geraldine R. Henderson, Cheri D. Cannon Source: Darden School of Business 18 pages. Publication Date: December 15, 2003. Prod. #: UV2936-PDF-ENG
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