In January 2003, EMC is preparing to launch a new series of DMX Symmetrix storage subsystems. EMC was the leading supplier of external storage devices and storage systems, and existing line Symmetrix generated $ 2.1 billion in sales in 2002. Chief Executive Officer Joe Tucci and his management team had hoped that a series of DMX will help regain lost share in the high-end level of the external storage market. Students must evaluate the strategy and EMC make specific positioning and pricing recommendations. "Hide
by Mark Parry, Melanie Jones Source: Darden School of Business 19 pages. Publication Date: January 5, 2005. Prod. #: UV2955-PDF-ENG
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