The case is considered as the market trends and competition in the global airline industry have driven the latest developments in the industry of commercial aircraft. The continued growth of low-cost carriers and the industry downturn after September 11 created a demand for smaller, more efficient regional aircraft, and the gap between capacity and demand for aircraft in the 70 - to 120-seat range. As a major player in the regional jet segment, Embraer has developed a new family of aircraft to service the 70 - to 120-seat market more effectively and fill the gap. Meanwhile, Bombardier, its main competitor in the regional market of the jet, announced its intention to develop the CSeries aircraft with unmatched performance to beat jet Embraer's website. Students must decide how to respond to the company Embraer Bombardier CSeries problem and whether Airbus and Boeing, the two largest aircraft manufacturers in the world, it would be likely to respond, and if so, how.
This Darden study. "Hide
by Ming-Jer Chen, Fabiano Lopes, Alexander Zimath, Andrea Maat Source: Darden School of Business 20 pages. Publication Date: January 8, 2007. Prod. #: UV0802-PDF-ENG
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