The owner and operator of Elizabeth's Country Products (ECW), a decorative state housewares and ceramic pottery business based in Woodstock, Ontario, was attempting to find a means to increase capacity. Because ECW was her primary profession and source of income, the owner was ready to make the most of the growing interest from some of her primary customers of her product lines in one - member stores of a national pharmacy chain.
She was uncertain whether she should purchase new equipment or outsource part or all of the production of these pieces. The owner was not certain whether ECW could satisfy the forecasted demand of 3, 000 units for the forthcoming year, and she did not need to pass up on selling more of the line. However, she also supposed there was more wages prospects if she could concentrate her attention elsewhere in the business.
PUBLICATION DATE: October 21, 2009 PRODUCT #: 909D09-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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