Students should analyze the marketing, operational and financial aspects of personal fitness training center should be located in London, Ontario, to determine the appropriate pricing and promotion strategies and as a result the projected financial success of the enterprise. Students should develop cash budgets based on their assessment of the information. The analysis points to the financial uncertainty for start-up companies with no practical experience of the past years of operation. The fact is, for a class or as a record of the business plan evaluation.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Elizabeth M. Grasby, Nina Gupta Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: February 1, 2007. Prod. #: 907N05-PDF-ENG
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