The case related to Elia Nuqul, Founder Jordanian based Brothers Nuqul, large diversified business group. He shows how Nuqul, Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built the business into its new home, first in the trade, and then in consumer products such as sanitary paper production. Case illustrates the problem of creating a business in developing regions with high political instability. The point is positioned in the broader context of regional conflicts in Palestine and Israel, but also provides the means to study the role and responsibility of business, if any, of such conflicts. "Hide
by Jeffrey J. Jones, Lana Ghanem Source: Harvard Business School 30 pages. Publication Date: Aug 04, 2012. Prod. #: 813052-PDF-ENG
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