Essays on the evolution of corporate strategy Lilly production over the past decade. Corporate vice president of manufacturing, decide the next step strategy for Lilly of the early 1990s, as well as to what extent and that the development process will be the role. Provides data identified three different points in the product development process, in which the development of the manufacturing process can be started. Using the concept of the learning curve and data, students can assess the economic costs and benefits (as well as organizational issues and problems) associated with each. Illustrates a significant impact in improving the process of capital-intensive industry, describes the possible role of production technology in the industry, which is considered the product R & D as a key competitive advantage, shows the phases through which production can be developed in the pursuit of comparative advantage, and introduces students to the complex and changing industry. "Hide
by Stephen S. Kolesnik, Gary P. Pisano, Jonathan West Source: Harvard Business School 18 pages. Publication Date: December 9, 1991. Prod. #: 692056-PDF-ENG
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