Electric steel Castings Ltd, based in India, was the largest domestic manufacturer of cast iron pipes for over four decades. Although he achieved significant growth in recent years, the market has been under increasing pressure as the overall growth has slowed and new competitors entered the market. Director General saw international expansion is crucial for future growth. It will also provide additional currency for further investment in new process technologies. After extensive research, management narrowed the options in Europe or South East Asia. Given the limited resources, Elektrostal could enter only one market, or to a new office or marketing of the new plant. Construction of the plant abroad was particularly attractive, as it would effectively translate into Elektrostal considered local competitor in this market, reduce costs and improve customer service. Awareness of foreign competitors such international investigation extensibility significantly increased the need for the decision. "Hide
by Robert Klassen, Nitish Bahl Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: May 26, 2003. Prod. #: 902D16-PDF-ENG
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