Electronic Arts (EA), the largest independent publisher of the game in the world, is preparing to launch an online subscription-based versions of the most popular computer games in history: The Sims. The new game is called "The Sims Online" and is different from the original game in two key areas: gaming experience and fee structure. In this context, EA managers must complete a series of decisions which they consider fundamental to the success of the game, including the choice of target market and pricing / cost structure. "Hide
on Youngme Moon Source: Harvard Business School 32 pages. Publication Date: August 23, 2002. Prod. #: 503008-PDF-ENG
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