Electronic Arts in Online Gaming Case Solution
Previously, Electronic Arts has remained as a platform, which released different versions of the games that it made for all sorts of consoles and PC Nevertheless, its supervisors have serious issues about Microsoft's strategy for its on-line gaming service, Xbox Live.
Microsoft has refused to share on-line gaming subscription sales with game publishers and has kept tight control over customer relationships and game characteristics. Sony has offered conditions for Playstation2 online games that are satisfactory to EA. Can EA manage to forfeit sales through the platform of Microsoft?
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 22, 2004
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