Electronic Arts is a leader in the creation and distribution of game content for consoles and personal computers. The company is working in extremely difficult conditions and have to move the console platform transitions, etc., while continuing to produce compelling content. In addition, the emergence of the Internet has opened another potential distribution channel for game companies. Explores the strategic decisions of the company in 1999, he faced another platform transition, and to decide how it will respond to the opportunities and risks associated with online gaming. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 15 pages. Publication Date: August 23, 2001. Prod. #: SM24B-PDF-ENG