Management team in Division Electrohome projection systems, companies must decide what to do in response to the surprise of new products on the system Sony Projection. New product threatens Electrohome position at the top of the market. This case focuses on the competitive analysis, as three players from three differnet regions of the world are fighting for the best position in the industrial market projection systems. "Hide
by Adrian B. Ryans, All Vandenbosch, Neil Miller Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: January 1, 1995. Prod. #: 95A012-PDF-ENG