Introduction
Electrical Energy Solution (EES) Company Limited has been founded in the year 2015. The company has been seeking to preserve future demand of Energy Storage System and current growing demand on Lithium ion battery and UPS in Asia market. The plan of the company is to become a Samsung distributor for Energy storage system and to be a reseller of UPS and Battery for leading company in the market. The company has looked and has also desired to provide quality solution and services to customers.
The major theme that reflects in the business of the organization is to offer energy storage system to large multinational firms such as Samsung. Since the market has quite a large potential and the customers can actually use the services offered by Electrical Energy Solution (EES), therefore the growth prospect of the firm remain high and quite significant.
The company has been planning to start its operations from the local market. The company is based in Japan; therefore, it shall start its operations from the Asian market. The company has planned to offer its services primarily to the Samsung distributor for the Energy storage system and it is also planning to offer its services for the UPS.
Vision Statement
The vision statement of the company is to offer sustainability and quality to the customers. The vision of EES also includes bringing to the world a systematic approach with quality products that shall satisfy the need and desire and needs of the customers. Along with this, the vision of the company is to rather maximize the long term sales and revenue while being a highly efficient and fast moving organization in the energy sector.
Mission Statement
The mission of EES is to preserve future demand of Energy Storage System and current growing demand on Lithium ion battery and UPS in Asia market.
PEST Analysis
Political Factors:
The political situation for the company is quite reasonable. The reason is simple; the government has been supportive of the business that has been taken up by EES. Since the company plans to provide and distribute energy storage system therefore, the government has offered subsidiary over this business model (Gomez-Mejia, 2008).
Moreover, the political situation is rather stable for the country and it has been offering support to the industry players. Since EES is a new company, therefore, the government would be more concerned because of the high energy demands. The political connection has a huge impact, though to shift the position of the business from growth to decline. The overall political is somewhere between stable and moderate for EES.
Economic Factors:
The economic situation for the country is quite stable. Moreover, the economic situation of the country is quite stable which offers energy sector companies to become a part of the market. Furthermore, the country has a strong gross domestic product therefore; it can be said that economic situation of the country has been favoring the energy sector and specifically EES.
Although the country has suffered immensely from the economic crisis that occurred in the last quarter of 2008 however, the economy has done tremendously well to bounce back and bring the economic outlook back on track.
By the end of last year, the economy started to show signs of development and is on the verge of becoming the strongest once again. The services and the manufacturing sector have a major role to play in developing the economic health of the country (Gomez-Mejia, 2008).
Social Factors:
The consumers’ spending pattern has been one of the most important issues in the country, unlike other countries where the element of consumer spending pattern is not an issue specifically in the western world. On the other hand, the country has another major issue in the form of racism which is another concerning factor for those wanted to initiate businesses or become entrepreneurs.
The country has one of the premium business sectors and is providing the best facilities to the customers in this regard. Along with this, the labor issue significant for the new businesses and finding young and long serving employees are a concerning factor. The country offers low wage labor, but it is difficult to find the right mix of customers and population. Secondly, poverty is an issue that can seriously disrupt the overall operations and it has become an essential and an integral to witness the location and make sure that the territory is clear from such issues..................
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