eLance.com allow buyers to find sellers for time-sensitive work on the project without limiting bids to vendors in the vicinity of a physical office customer. He just finished beta testing of the site, which contributed more than 30,000 transactions last year. Elance was in the midst of closing a second round of venture financing, which would allow him to fulfill his plan to become a premier global online services market. To do this, you need to avoid disintermediation - where Elance buyers and sellers, once introduced to the Elance site, decide on future projects, transactions related to the forum. This will prevent the Elance of mediation of these operations and income from them. Elance has implemented several customer-oriented place and a forum to contain disintermediation. Co-founder and vice president of business development to determine which incentives were needed to keep customers deal with each other through the site, and not offline. "Hide
by Scott Schneberger, Ken Mark Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 27, 2001. Prod. #: 901E03-PDF-ENG
Related Case Solutions & Analyses:
Apple Inc. 2008
MGT Group: Reconstructing the Supply Chain After a Cross-Border Factory Relocation
Triumph
Entrepreneurship in Healthcare IT and Services (EHITS), Fall Term 2014: Course Outline and Syllabus, Course Overview Note
Planning and control: capacity, inventory, supply chain at Nike
Challenges of the 21st Century: Natural Disasters
Successfully Navigating the Turbulent Skies of a Large-Scale ERP Implementation
Lean and Green: The Move to Environmentally Conscious Manufacturing
Vallourec’s Venture into Metal Injection Molding, Spanish Version
INTEL in Costa Rica: A Success Story?
