The business was able to attract many customers and became competitive because of its diversity of designs, high quality products and competitive costs. The customized services along with the friendly atmosphere provided by the sales folks helped the company gain a competitive advantage over its competitors. The Mawardy family started shops that are distinct across Egypt, and managed to build on their success.
In 2009, the financial crisis hit several businesses and Egypt was adversely affected. The company had many options to consider, however they decided to focus on Qatar as well as the United Kingdom. The family began to quantify its pros and cons and considered each choice. Additionally they needed to contemplate where to extend first - Qatar or the UK."
PUBLICATION DATE: June 30, 2011 PRODUCT #: W11282-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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