Ekohealth Management Consultants Private Limited, established since 2011 in Mumbai, India, avoids brand names and suggest its subscribers low-cost generic drugs along with bulk discounts with hospitals for planned surgeries and help them in reducing their monthly bills. They help many patients paying heavy fees demanded by doctors and make sure ethical health care practices, while provide pharmaceutical companies, pathology clinics and other medical professionals in exchange for directing patients to them. By the end of the year the company had raised its fiscal year 2013/2014 with a high momentum and a recording revenue of INR28.3 million. The annual membership fee for each family consisting of five members, meets INR1, 500, while the existing price metric involved a single price point. By mid-2014 the company is planning to curb the market of other cities of India. Will the single price metric remain same for new markets? Neeraj Pandey and Ganganpreet Singh are associated with National Institute of Industrial Engineering (NITIE).
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