DuPont have to decide whether to launch a new non-GM (genetically modified) soy that is tolerant to chemical sprays. With the rapid introduction of GM food competitors, DuPont faces the challenge of ensuring preservation of the identity of its new product through agricultural distributors. DuPont have to choose the best business model for managing this large and unwieldy value chain. "Hide
by Jonathan West, Christian G. Kasper Source: Harvard Business School 4 pages. Publication Date: November 23, 1999. Prod. #: 600051-PDF-ENG
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