EHC Ventures and the Advanced Materials Business Case Solution
Abstract:
This case explains the past history and efficiency of a New Ventures system established within European Hydrocarbon Business (EHC) and focusing in specific on the advancement of one these ventures, the Advanced Materials business. Observing Advanced Product's effective development through the 70s and 80s, pressure installs for dilating the New Ventures Department as a stand-alone system, or as portion of the business's specialized chemicals departments. The case shows the troubles of internal advancement in a context of fast-moving supervisory professions and oscillating business reasonings and efficiency levels.
Pedagogical Goals:
To establish insight into the problems of interior business advancement in a big, complicated companies and needs for effectiveness in regards to organisational context and promoting functions.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1990
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