In 2001, Zensar Technologies Ltd appointed Dr. Natrajan as its new CEO in India, at the time when the company was encountering disruptions. The company was providing the IT services to its foreign clients and was basically a recruitment office and sending IT experts to work at the sites of its clients. Dr. Natrajan started to implement reforms in 2001 and by 2007, the profits of Zensar jumped to $179.57 from $42.8, increased its workforce to 4000 employees from 850 employees and the number of clients had grown to 273 from just 57.The case describes the route followed by Natrajan in evolving the struggling Zensar.
Related Case Solutions & Analyses:
Controversies of Progress: The Human Genome
Genzymes Gaucher Initiative: Global Risk and Responsibility
Czech Mate: Jake And Dan’s Marvelous Adventure (A)
Atam: Innovating in the Social Sector (A)
Managing the Layoff Process: The United States
Ponce de Leon: Confidential Instructions for Donald Sanger, Chief Financial Officer, Panama Studios
DKSH in 2011
Explo Leisure Products
Basil “Buzz” Hargrove and de Havilland, Inc. (A)
Trinity Crystal
