edX didn't make original courses or educational content-it made an internet platform through which Harvard and MIT, and later dozens more "partner" universities, could offer their lecture courses as MOOCs.
Ever since the forthcoming role of MOOCs in higher education had remained a subject of public debate, edX must answer managerial and strategic questions. For example, what will edX's scope be? Should edX try to evolve a brand of its own, or predicate on the consumer brands of its partners?
And how can edX monetize its services to regain Harvard and MIT's investments and reward universities that participate? This case presents the background of edX and the online education market as history for a debate about edX's strategic choices.
PUBLICATION DATE: September 04, 2014 PRODUCT #: 715413-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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