Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from their competitors. The case describes the activities of Jones and allows the rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly developing industry, which, at least on the surface, is a threat to its business strategy. "Hide
by Michael E. Porter, Gregory S. Bond Source: Harvard Business School 23 pages. Publication Date: July 20, 1999. Prod. #: 700009-PDF-ENG
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