Educomp Solutions Ltd. was established in 1994 with the objective of supplying for a customer's entire education lifecycle, from pre-school to the higher education/vocational training, along with appropriate value from exactly the same customer multiple times. This technique, for a period of 17 years, empowered Educomp to become the greatest player in the education technology sector in India. Educomp took the route that was organic to escalation, which it attained mainly through alliances and acquisitions.
SmartClass, its flagship brand, brought technology into the classroom with a vast repository of digital modules on each area. Nonetheless, in 2012 the government of India proposed changes in its education policy that - along with the economic doubt in the country's - threatened to erode the competitive advantage that ESL had attained during the years. The CEO of Educomp doubted how he could keep his organization's leadership position. He was weighing up a three-pronged strategy that called for 1) mounting into the untouched Indian rural market segment with school learning solutions; 2) creating a virtual learning alternative that incorporated open-source content for students; and 3) investing further in research and development as a way to come up with innovative merchandises to penetrate the Indian education marketplace.
PUBLICATION DATE: July 31, 2013 PRODUCT #: W13318-PDF-ENG
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