Edmund began in 1966 as a publisher of new and used car guide and become one of the leading third-party automotive Web sites today. This is considered as Edmunds.com gained a competitive edge using strategic partnerships and alliances, and careful product positioning and strategy implementation. "Hide
by Stephen P. Bradley, Christina Akers Source: Harvard Business School 23 pages. Publication Date: August 24, 2000. Prod. # 701 025-PDF-ENG
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