The manager of Edible Agro Products Limited (EAPL) was reviewing the generation amounts for Gujarat Til-2, a number of white sesame that EAPL had introduced in 2008 in the West Bengal region. He'd hoped to create higher value for EAPL and for West Bengal farmers and to bring about a revolution in sesame production with this new variety that was extraordinary. Nonetheless, his plan had yet to attain the results he'd expected.
Should he cease sesame production and focus just on the petroleum trading business? Should its communications alter policy or strategy for promoting the worth of white sesame to farmers who are not formally prepared? Should he address the growing issues of the farmers? Can he prevent malpractice among farmers and sellers, like selling the harvested produce at a price that is higher to other dealers? Should he change the pricing policy?
PUBLICATION DATE: January 28, 2015 PRODUCT #: W14654-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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