Eden McCallum first network-based ("virtual") model of the consulting firm in the UK. Contracting freelance consultants for each project keeps overhead lean, so that the fees are a fraction of Eden McCallum rates of large firms. They are flexible, cost-effective model attracts top-notch corporate clients, resulting in a steady double-digit annual growth in the first nine years. In January 2009, however, the global economic crisis has changed the competitive landscape and the founders must decide between pursuing their high-growth strategy than retrenching - including a reduction in costs and pulling out their first international expansion that they started last year. This is considered as the elements of the innovation model, firms complement each other and what happens when the environment changes. "Hide
by Heidi K. Gardner, Robert G. Eccles Source: HBS Premier Case Collection 15 pages. Publication Date: September 30, 2009. Prod. #: 410056-PDF-ENG
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