Eden McCallum initiated the network-based ("virtual") consulting firm model in the United Kingdom. Contracting freelance consultants on a per-job basis keeps overheads lean that Eden McCallum's fees are a fraction of the huge firms' rates. Their adaptable, low-cost model has brought top notch corporate customers, causing steady double-digit annual growth in its first nine years.
In January 2009, however, the world-wide economic crisis has dramatically reshaped the competitive landscape and the founders must decide between pursuing their high-growth strategy versus retrenching - including cutting prices and pulling out of their first international expansion they had launched the previous year. This case explores how the components of a business's progressive model reinforce each other and what occurs when the environment changes.
PUBLICATION DATE: September 30, 2009 PRODUCT #: 410056-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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