Ecovative Designs (Ecovative), a get underway company in upstate New York, employ an advanced method to combine agricultural waste and mycelium (mushroom "roots") to cultivate sorts to be used in a wide selection of applications, especially a defensive packaging material. Not only does this new product reinstate the need for the environmentally dangerous option, extruded polystyrene, but the creation process is less energy intensive. It confirms the cradle to cradle design indicative of a sustainably embedded product and attractive to companies looking to lessen their carbon footprint.
In hardly a few years, Ecovative has developed to a considerable facility financed partly through research grants and partially from contracts with two big corporations from a lab. In the year 2013, the partners are considering whether to sign an agreement with Sealed Air, one of the chief providers of packaging supplies on earth, but the transaction would mean surrendering control over the sole valuable section of their company. They may be pondering unusual growth approach to get the one which fits best with their goal: to own the biggest impact on the planet while lingering profitable. Chris Laszlo, Abdel Latif Ladki, and Abraham Weiner are associated with Case Western Reserve University.
PUBLICATION DATE: December 20, 2013 PRODUCT #: W13545-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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