Changes in the global environment creates opportunities for companies to build an advantage by creating a loosely coupled network or ecosystem. Ecosystems are larger, more diverse, and more fluid than the traditional set of bilateral partnership or complementary. Through the use of ecosystems, companies can deliver integrated solutions, while maintaining corporate direction. This paper describes six keys to unlock the ecosystem advantage identify where value is created, defining the architecture of the differentiated roles of partners, stimulate additional investment partners, reducing transaction costs, facilitating collaborative learning network engineering and effective ways to lock in profits ". Hide
by Peter J. Williamson, Arnoud De Meyer Source: California Management Review 23 pages. Publication Date: November 1, 2012. Prod. #: CMR521-PDF-ENG
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