Changes in the global environment are generating chances for firms to establish edge by creating loosely coupled ecosystems or networks. Ecosystems are bigger, more varied, and more unstable than a conventional set of bilateral ventures or complementors. By leveraging ecosystems, companies can deliver alternatives that are complex while maintaining corporate focus.
This article describes six keys to unlock ecosystem advantage: exciting complementary partner investments, defining architecture of differentiated associate functions, nailing where value is made, reducing the transaction costs, easing joint learning on the other side of the network, and engineering effective ways to capture profit.
PUBLICATION DATE: November 01, 2012 PRODUCT #: CMR521-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
