Examines the economic trade-offs that affect a firm's decision to offer one or more versions of the product to a segmented market. Also presented some of the arguments for and against the range of products. "Hide
by Anirudh Dhebar 7 pages. Publication Date: November 26, 1990. Prod. # 191 099-PDF-ENG
Related Case Solutions & Analyses:
Greater Minneapolis-St. Paul: Building on a Diversified Base
Baltic Beverages Holding: Competing in a Globalizing World (A)
Using Decision Errors to Help People Help Themselves
From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico
As Green As It Gets
Big City Small Pay: Minimum Wage for Hong Kong
Asian Financial Crisis: Indonesia and the Currency Board Proposal
Limitations
Policy Memorandum
Health Care Agenda for Business
