EcoMotors is examining the ways to develop innovation in the internal combustion engines for its application in automotive and industries. In contrast to the conventional in-line or V-oriented 6, 8, or 12 cylinder gas or diesel engine, the OPOC engine is a two-stroke engine and opposed pistons. As compared to the four-stroke engine, the two-stroke engine had the capacity to produce more power output and is inexpensive as well. Currently in the U.S. market, four-stroke engines are often used in generators, cars, and boats while two-stroke engines in chainsaws and lawnmowers. Would it be better for the company to be a completely integrated power and transport solution provider, or an engine producing and designing firm that would sell to marine, auto, and OEM firms, or an invention organization licensing its technology? How does the company manage its value chain process, what could be the potential challenges while entering into the market, and what could be the strategy for the company to enhance and deploy this innovation that is not so expensive that the incumbent?
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