Following a major sugar company in Spain, the Ebro Puleva has been transformed through a series of international acquisitions in the world's largest rice and second largest pasta. In 2009, chairman Antonio Hernandez Callejas has to decide what to do now that the sugar business of the company was sold. The specific question is whether the company should sell its dairy business, which is limited in Spain. The case is considered branding firm strategy, integration approach and organizational structure used to manage a global business. The case also describes some of the changes in consumer behavior and retail food market due to the global financial crisis. "Hide
by David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua, Mary Shelman Source: Harvard Business School 31 pages. Publication Date: December 23, 2009. Prod. #: 510026-PDF-ENG
Related Case Solutions & Analyses:
Better Faster Cheaper: Pick Any Three
Maumee Commercial Dining Products Inc.
PalmSource Inc.
How to Manage an Aggressive Competitor
Net.Genesis Inc.
Safe Food Act: Consumer Groups Perspective
HUAWEI IN CANADA: CAN IT BECOME A TRUSTED PLAYER?
M&M Pizza
Cummins Strategic decisions
TSE International Corporation
