Ebao an old web technology company whose founders believe that their insurance programs and electronic products have the potential to improve the overall efficiency of the traditional insurance industry in China. In its first year, Ebao grew up in the 70-person organization with offices in Beijing and Shanghai, and almost all the major insurance companies in China, has signed with the company web site and use of the electronic application for insurance. General Director and founder Ebao has a long list of problems to confront in the coming year. The company needs to strengthen its market position in the rapidly growing competition and maintain its rapid growth in a year full of market fluctuations. In addition, the management team Ebao has focused on achieving break-even by the end of this year. CEO should identify the specific business strategy that will lead to the next stage Ebao success. His task is to create a competitive advantage in the new Internet industry and in emerging markets. "Hide
by Mary M. Crossan, Tianshu Ru Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: September 20, 2001. Prod. #: 901M54-PDF-ENG
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