Easypaisa: Providing Financial Services to the Masses Case Solution
Abstract:
By late 2014, Easypaisa, a mobile financial service (MFS) that allowed financial deals through a mobile phone, had 54% of the MFS market, and was a leader in both over the counter (57%) and mobile accounts (75%). Easypaisa mobile accounts accounted for just 15% of its overall MFS deals, well listed below expectations-- the expected migration of OTC clients was just not taking place.
Pedagogical Goals:
(ii) how to recognize a tactical sweet area and cultivate a market to produce worth for consumers and business through worth development, in the context of Blue Ocean Technique. (iii) how ingenious marketing methods can assist in producing the eco-system required for sustainable competitive benefit and a management setting in a very competitive landscape.
This is just an excerpt. This case is about Marketing
published: 26 Sep 2016
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