Stelios Haji-Ioannou, 32, CEO and founder of EasyJet airline achieved profitability for the first time in 1999, almost four years after the start of its London-based, low-cost carrier. EasyJet concept was to offer a low-cost airline services to the masses, and the airline has done this by adopting effective operating-model, creating brand awareness and maintaining high levels of customer satisfaction. A key issue in the case is whether the airline will continue to grow and survive in the highly competitive, low-cost segment of the market. In 2000, Haji-Ioannou wanted to try my hand at running other businesses, so he started a chain of Internet cafes. Some questioned whether the Haji-Ioannou could pass their inexpensive business model of a successful internet cafe. Undaunted, Haji-Ioannou moved forward with its plan to create easyEverything, with the belief that he can make a profit by encouraging customers to surf the Internet, send e-mail and online store. ECCH 2002 and 2001 award winner. "Hide
by Nirmalya Kumar, Brian Rogers Source: IMD 22 pages. Publication Date: January 1, 2000. Prod. #: IMD099-PDF-ENG
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