Eastman Kodak has suffered a significant decline in the market share of the film in the hands of lower priced branded and private label manufacturers. The case presented proposals Kodak to launch a new brand of economics film to combat these rivals. "Hide
by Robert J. Dolan Source: HBS Premier Case Collection 5 pages. Publication Date: February 25, 1994. Prod. #: 594111-PDF-ENG
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