Eastern Condiments is a three-part case focused on the challenge of spreading out distribution of spices in Southern India from 2008-2012. Instance (A) describes the strategy and tactics that enabled Eastern Condiments to rapidly dominate the neighborhood market in Kerala by 2008, yet had inferior results in the adjoining state of Karnataka in 2009-2012.
Instance (B) describes the new strategy to revive business in Karnataka and its own outcomes. Additionally, it must revise strategy in its home market, when the marketplace in Kerala starts to stagnate. Please copy and paste the following url into a browser http://cases.insead.edu/eastern-condiments/ to access additional teaching material and an opening video.
PUBLICATION DATE: June 23, 2014 PRODUCT #: INS667-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
