Eastern Condiments is a three-part case centered on the challenge of dispersing spices in Southern India from 2008-2012. Instance (A) describes the strategy and tactics that enabled Eastern Condiments to quickly control the local marketplace in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
Instance (B) describes the brand new strategy to renovate business in Karnataka and its results. It also has to revise strategy, when the market in Kerala starts to stagnate. Please copy and paste the following url into a browser http://cases.insead.edu/eastern-condiments/ to access additional teaching material and an introductory video.
PUBLICATION DATE: June 23, 2014 PRODUCT #: INS666-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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