In July month of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to raise the business's efforts in the volume less than truckload (VLTL) cargo market. While the limited expertise in the VLTL business of the company had been positive to date, expansion would require significant capital expenditure and growth of the work force to meet the anticipated demand.
Times were difficult in the trucking business and there were no promises that the company would have the capacity to generate new business sufficient to support the essential commitment of resources.
PUBLICATION DATE: January 15, 2009 PRODUCT #: NA0009-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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