Leaders EACCESS, the third largest supplier of Japanese digital subscriber line (DSL) service, must decide whether to enter the mobile business communications. Japan mobile services are among the most expensive of the world, and the profit of existing carriers are high. To bring in more competition, the government plans to license the new mobile operators in 2005. EACCESS able to implement marketing and operational interface between DSL and mobile business. In addition, the company has a proven ability to influence government policy - the major concern for mobile students. However, the launch of mobile communications require huge capital costs and may lead to the risk EACCESS price war, especially if, as expected, its aggressive rival DSL, Softbank, also gets a mobile license. "Hide
by Thomas R. Eisenmann, Masako Egawa, Ariko Ota Source: Harvard Business School 29 pages. Publication Date: April 6, 2005. Prod. #: 805117-PDF-ENG
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